Answer the questions Assignment Example | Topics and Well Written Essays - 250 words - 3

Answer the questions - Assignment Example In experiment 1a and 1b, they sought to demonstrate how failing to donate when a hedonic product is referenced affects self-image. Experiments 2a and 2b complemented the previous experiments by establishing the effect of reference products on donation choices. The final experiment (3) sought to test the theory behind donations and reference products by using the same reference product (a blender) as hedonic and utilitarian (29). The researchers established that consumers are inclined to donations whereby there is reference to a hedonic product as opposed to when a utilitarian product is referenced. In addition, when a similar product is used both as a hedonic and utilitarian reference, consumers will donate more on the hedonic reference. The researchers noted that base rates for donation reduced when larger amounts of money are requested regardless of referencing a hedonic product. Such results were not expected. However, they recommended that future research ought to focus on the relation between the reference product and the amount of money requested